Blake Lawrence
169 Glenview
Drive
San
Francisco, CA 94131
415.643.3134
415.694.8747
cell
Audio Content Creator/Radio Programmer
Recognized
as a leader in the media and communications industry, an innovative radio
programmer knowledgeable in multiple music formats and a creative strategist
whose unique ideas deliver a bottom line impact. Skills and specialties:
á Unique
programming concepts
á Multiple
music formats
á On-air
revenue opportunities
á Effective
communication
á Talent
Management & coaching
á Creative
writing
á Research
design & interpretation
á Implementation
of Research Findings
Experience
Production, KDFC/San
Francisco, Classical Public Radio Network
March 2011-present
á
Responsible for all recorded
audio on listener-supported classical KDFC and kdfc.com
Program Director, WQCD/New York, Emmis Communications
2004-2008
á Led staff
through experimental format adjustment designed to bring new, younger listeners
to Smooth Jazz.
á Successfully
returned station to its familiar top ten 25-54 and 35-64 rankings.
á Mounted and
coordinated research and collaborative programming effort resulting in the
creation of rock station WRXP, which replaced WQCD in February 2008.
Senior Program Director, XM Satellite Radio, Washington, DC
2000-2004
á Conceptualized
and developed programming for AmericaÕs first satellite-delivered subscription
radio service.
á Shepherded
XM dance channels from concept through creation and day-to-day operations.
á Recognized
for leadership ability via promotion to Senior Program Director, overseeing
original four dance channels (The Move, BPM, The System, Chrome) plus four
other contemporary/hit XM channels (20on20, The Heart, The Blend, and Kiss).
á BPM
subsequently was named ÒBest Satellite Radio Dance ChannelÓ at International
Dance Music Awards, 2005.
Music Director/Assistant Program Director, KKSF/San Francisco
1988-2000
á Chosen from
nationwide search to be KKSFÕs first full-time morning personality.
á Named
off-air Music Director 1996.
á Promoted to
Assistant Program Director 1999.
á Winner of
Radio and RecordsÕ ÒSmooth Jazz Music Director of the YearÓ award twice (1997
and 1998).
Additional
experience by format
Top 40: KKBQ/Houston,
WXKX/Pittsburgh (APD), WMET/Chicago (APD)
Rock: KLOL/Houston
(PD), KZFX/Houston (PD)
Oldies: KFRC/San
Francisco
Talk: KDBK/San
Francisco
Urban: KRLY/Houston
(APD/MD)
Adult
Contemporary: KAUM/Houston
Education
University of Southern Colorado (Mass Communications)
University of Denver (Mass Communications)